A brand that is able to convey it is a premium and high-end one can attract many people to what it is selling as people know they will get something that is of a good-quality. The packaging is able to convey what a brand stands for and what type of products it is selling. Therefore a company must choose its packaging carefully so that it can effectively convey its brand message.
A company wanting to give the image of quality and premiumness can opt for metalized boxes. This is a packaging box that has a metallic finish on it. This is obtained by including a layer of metal, like aluminum, on the surface of the box. The coating is what gives the box its shiny and reflective look that enhances its premiumness and luxurious feel.
The following discusses reflective and metallic finishes in packaging and how they enhance brand premiumness and appeal:
Help box stand out
Metallic finishes help the packaging be prominent from the competition so that it attracts people even when on a busy store shelf. The box is attention-grabbing alluring the target audience and letting them know a high-end and luxurious product is in the box.
The box is able to have a luxurious along with eye-catching impact due to the reflective and metallic finishes that get applied on it. The finishes such as foil stamping, holographic impacts, metallic inks, etc. allow the box to attract. They give it a sense of quality. The reflective surface and look of the box captures people’s attention, making them consider buying the product.
Sense of quality
Cardboard silver and gold metalized boxes are able to give the sense of quality which a premium brand needs to effectively convey to its consumer base. The sheen along with depth of the packaging even aids in suggesting that a higher-quality item is in it.
Good-quality materials get chosen to make these boxes like cardboard so that the metallic layer can be applied on the box properly. The material along with the metalized layer are able to enhance the protection of the product. The metalized layer gives the box extra protection characteristics against external elements such as moisture, UV radiation, etc. therefore aiding in keeping the items safe in the box.
The sophisticated appearance that the metallic finishes have let customers perceive that the product is of a high quality and this can even justify its higher cost.
Luxurious and high-end look
The reflective features of printed silver and gold metalized boxesgive the packaging a high-end appearance. This is often linked with premium products. Therefore people immediately get the impression that something premium is in the packaging before even looking at the product.
The colors used on the box help enhance the image of premiumness. For instance a brand may choose to use silver foil on the box. The color silver tends to be linked with sophistication, wealth, purity, modernity, etc. Therefore a high-end electronic brand may consider a silver foil box. Gold foil may be included and the color gold generally conveys wealth, luxury, premiumness therefore a brand selling something like jewelry, watches, etc. can choose this color foil.
The color of the foil along with the colors included on the box are able to let people get the impression that they will find a premium product in the box.
Premium feel
Custom silver and gold metalized boxes employ metallic finishes that convey quality along with luxury. The box even feels unique and different when people touch it. It feels premium. Foiling gives the packaging a unique textured impact therefore the box uses the sense of touch and sight to give customers a good experience.
A brand that wants to show it is a premium one needs to give people a memorable and pleasant unboxing experience, and these boxes are able to do this due to the way they are designed and the way that they feel.
The metallic finish gives the packaging a dynamic sheen allowing it to seem more engaging. This encourages people to interact with it for more time and find out about the brand and the product. This can result in an increase in sales.
The metalized packaging is able to aid a company in standing out and differentiating itself amongst the competition. This is because the boxes literally shine even on a crowded store shelf making people notice them and consider buying the product.
The packaging gets designed in an exclusive and high-end way so that the image of elegance and premiumness is immediately conveyed to people when they look at it. People therefore get a positive first impression which makes them interested in interacting with the box for longer. A luxury appeal is present due to the design and strength of the packaging that can protect products effectively whilst marketing them positively.